As September rolls around, martial arts schools everywhere see a surge in new memberships – a promising start to the year. However, behind this influx lies a challenge: many of these new members may already be contemplating quitting before they’ve truly begun. But fear not, because today, we unveil a strategy to retain these September Starters and ensure their lasting commitment to martial arts.
Personalized Check-ins Reach out to every new member, either personally or through designated staff members. A simple call to inquire about their experience can make a world of difference. Don’t rely on chance encounters; actively seek out every new member to ensure they feel valued and supported – (MyDojo World Premium organizes this for you).
Engaging Email Sequences Craft a series of encouraging emails to keep new members engaged and motivated. From congratulatory messages to helpful tips and direct questions, these emails foster a sense of connection and provide valuable guidance throughout their journey.
Monitor Attendance Closely Keep a close eye on new members’ attendance patterns. Promptly reach out to those who miss sessions to offer support and encouragement. Consistent engagement is key to preventing early dropout. – (another great feature of MyDojo World Premium)
Address Concerns Proactively Identify at-risk members and proactively address any concerns they may have. Personalized attention and support can make all the difference in retaining these individuals.
Personalized Recognition Send personalized congratulatory messages to celebrate milestones and achievements. Hand written cards, personalized texts to a parent saying how great their child did in class that day. Show genuine interest in their progress and goals to foster a sense of belonging and motivation.
Scheduled Touch Points Ensure ongoing communication and support beyond the initial months. Scheduled touch points every 30 days for the first three months will keep new members engaged and committed to their martial arts journey.
Regular Belt Testings and Graduations These sessions not only enhance engagement but also contribute to long-term retention and success.
Continuous Evaluation and Optimization Regularly evaluate retention efforts and optimize strategies based on data and feedback. Create a systematic approach to retention that can be implemented year after year.
In conclusion, retaining September Starters requires proactive engagement, personalized support, and continuous communication. By implementing these steps, martial arts schools can cultivate a community of committed members who are eager to embrace the benefits of martial arts for years to come.
Take action today to nurture new beginnings and ensure the long-term success of your martial arts school in 2024 and beyond.
